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AdSense delivers targeted advertisements to participants’ Web sites. Google search boxes can be placed on Web pages, generating text ads targeted to search results produced by visitors’ search input. The Google algorithm s are designed to interpret context in such a way that irrelevant results are discarded and only those most likely to produce revenue are delivered.
Google reviews ads using language filters and professional linguists to prevent the display of inappropriate text or content and to ensure that all material conforms to professional editorial and ethical standards. Competitive advertisements can be blocked and default ads can be created or selected.
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en.wikipedia.org/wiki/AdSense
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http://whatis.techtarget.com/definition/Google-Adsense
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